Mission and Vision - Domo Sports Grass

Our Mission: Sustainable Innovation in Artificial Sports Turf

Domo® Sports Grass is the global sports brand of Sports and Leisure Group NV, dedicated to the development, production, installation, and maintenance of artificial grass systems for sports facilities worldwide.

Our mission is to deliver tailor-made artificial turf solutions that combine top-level performance with sustainability. From concept to completion, we manage the entire lifecycle of your sports turf project in close alignment with your specific goals.

Key pillars of our mission include:

✅ High-performance artificial turf that enhances player experience
✅ Sustainable product development guided by circular design
✅ Eco-conscious production aligned with the EU Green Deal
✅ A clear path toward carbon neutrality and circular turf systems

We are actively developing next-generation turf technologies where recycled materials and reuse of synthetic grass become standard practice in the sports industry.

🌱 Our Vision: Leading the Future of Sustainable Sports Surfaces

At Domo® Sports Grass, our vision is to lead the transformation of the artificial turf industry through sustainability, innovation, and performance excellence.

We are committed to:

🌿 Setting new standards in eco-friendly sports turf
🧪 Innovating with circular artificial grass systems
⚽ Enhancing athlete performance and safety
📉 Reducing the environmental footprint of sports fields

Our goal is to secure the long-term future of artificial turf in sports by making it a responsible and high-performing choice for clubs, municipalities, and facility developers around the world.

Join us in building a more sustainable, high-performance future for sports infrastructure—where innovation and environmental responsibility go hand in hand.

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Your partner for artificial turf projects

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Sustainable artificial sports grass partner - Mission & Vision - Domo Sports Grass

The values that guide us in achieving our mission & vision

At Domo® Sports Grass, we believe that our core values are more than principles—they are the foundation of everything we do. These values guide our daily decisions, shape our long-term strategy, and inspire us to make a positive impact on the communities and industries we serve.

Our values are deeply embedded in our company culture and help us:

✅ Stay aligned with our mission to deliver high-performance, sustainable artificial grass solutions
✅ Drive responsible and ethical business growth
✅ Foster innovation, collaboration, and customer-centric thinking
✅ Support our vision of shaping the future of sports infrastructure and sustainability

At Domo®, these values are not just words—they’re a commitment. A commitment to our clients, our people, and the environment. They empower us to pursue excellence and stay true to who we are as we lead the way in the artificial turf industry.

Quality

Domo^® Sports Grass provides quality in every step of the production process of your artificial sports grass. Therefore, we apply internal quality controls and collaborate with several quality bodies such as FIFA for football, FIH for hockey and World Rugby for rugby. We constantly create long-lasting and profitable partnerships through an outstanding service and network.

Sustainability

Corporate Social Responsibility is very important for us as Domo^® Sports Grass. Our CSR-strategy is line with the goals of the EU Green Deal related to circularity, CO₂ reduction and caring for people and regions.

Customer centricity

Our customers are our number one priority and providing them with the best service is one of our key objectives, along with the highest standards of quality. We therefore create an inspiring working environment for our employees in order to continually increase value for our customers. In addition, we always put the customer's interests at the centre of our working process.

Innovation

Innovation is central to our business model. We keep innovating and are focused on product development where product quality and sustainability are fully balanced. It is in our DNA to continuously strive towards innovation of quality methods of operations and service for our customers.

Integrity

We conduct our business with integrity and responsibility. We practise the highest ethical standards and honouring our commitments. Furthermore, we treat our stakeholders fairly and with honour and respect and apply transparent communication. Also, from our partners, we expect to handle situations with respect. We believe that integrity is not just a nice word, it’s something we deliver every day when we hold ourselves accountable and deliver results.

Economic efficiency

We handle carefully and consciously in every economic decision. We are convinced that well-chosen investments contribute to long-term value, both for the company and for you as our customer.

The foundation for our sustainable practices

We believe our mission, vision, and values ensure the adoption of sustainable practices that have a positive impact on our environment and communities.

Discover our sustainability policy Discover our eco-friendly products

Mission & vision