Mission and Vision - Domo Sports Grass

Our purpose and ambition - Mission & Vision

Mission

Domo^® Sports Grass is the global sports brand of Sports and Leisure Group nv. We specialise in the development, production, commercialisation, installation,and maintenance of artificial sports grass applications. We do this in accordance with our customers' wishes and manage the artificial sports project from start to finish. Domo® Sports Grass focuses on sustainable product development to improve player performance, while respecting the environment. We are working towards the development of fully circular turf systems, where the turf can be reused as a raw material. We are following the EU Green Deal by moving our organisation and products towards carbon neutrality.

Vision

Domo^® Sports Grass is committed to being at the forefront of creating pioneering artificial sports grass solutions. Our aim is to redefine our industry in terms of sustainability and secure the future role of artificial grass in sports environments. In doing so, we continue to focus on sustainable product development to improve players' game performance while caring for the environment.

Your partner for artificial turf projects

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Sustainable artificial sports grass partner - Mission & Vision - Domo Sports Grass

The values that guide us in achieving our mission & vision

Domo^® Sports Grass believes that our core values are the foundation of everything we do. They guide us in every decision we make, direct our growth and help us make a positive impact on the world around us. These values are more than just words to us - they form the basis of our business strategy and are woven into the culture of our company. They support us in reaching our mission & vision.

Quality

Domo^® Sports Grass provides quality in every step of the production process of your artificial sports grass. Therefore, we apply internal quality controls and collaborate with several quality bodies such as FIFA for football, FIH for hockey and World Rugby for rugby. We constantly create long-lasting and profitable partnerships through an outstanding service and network.

Sustainability

Corporate Social Responsibility is very important for us as Domo^® Sports Grass. Our CSR-strategy is line with the goals of the EU Green Deal related to circularity, CO₂ reduction and caring for people and regions.

Customer centricity

Our customers are our number one priority and providing them with the best service is one of our key objectives, along with the highest standards of quality. We therefore create an inspiring working environment for our employees in order to continually increase value for our customers. In addition, we always put the customer's interests at the centre of our working process.

Innovation

Innovation is central to our business model. We keep innovating and are focused on product development where product quality and sustainability are fully balanced. It is in our DNA to continuously strive towards innovation of quality methods of operations and service for our customers.

Integrity

We conduct our business with integrity and responsibility. We practise the highest ethical standards and honouring our commitments. Furthermore, we treat our stakeholders fairly and with honour and respect and apply transparent communication. Also, from our partners, we expect to handle situations with respect. We believe that integrity is not just a nice word, it’s something we deliver every day when we hold ourselves accountable and deliver results.

Economic efficiency

We handle carefully and consciously in every economic decision. We are convinced that well-chosen investments contribute to long-term value, both for the company and for you as our customer.

The foundation for our sustainable practices

We believe our mission, vision, and values ensure the adoption of sustainable practices that have a positive impact on our environment and communities.

Discover our sustainability policy Discover our eco-friendly products

Mission & vision