Kevin De Bruyne Invests in Belgian artificial grass giant SLG

Source: De Tijd ( BE)

Red Devil Kevin De Bruyne is joining the financial capital of the Belgian global player in artificial grass Sports & Leisure Group (SLG). This is part of a series of investments aimed at life after football.

Outside the stadiums, Kevin De Bruyne (30) is fully anchoring his fortune for the end of his career. The star player of Manchester City, one of the highest paid footballers in the world, takes an interest in Sports & Leisure Group from Sint-Niklaas.


Kevin De Bruyne

I see great opportunities for the artificial turf sector, especially in sports, and I am happy to be able to support such a successful and growing Belgian company.

Kevin De Bruyne

De Tijd

SLG, unknown to the general public, is the European number one and a world player in the production of artificial grass. The hybrid grass pitch - a mixture of natural and artificial grass - in Real Madrid's Santiago Bernabéu stadium was made by SLG a few years ago. Milan's training pitches and the artificial turf of first division club Sint-Truiden also came from SLG. The company not only produces for football, but also for hockey, tennis, rugby, American football and golf worldwide.

Read the full article of De Tijd (Dutch)

Official press release by Sports & Leisure Group (English)

Domo® Sports Grass worldwide active

Domo® Sports Grass is the sports brand of Sports & Leisure Group.  For over 30 years, athletes all over the world have been getting the best out of themselves on Domo® Sports Grass sports accommodations. You can find installed artificial Domo® Sports Grass pitches in 84 countries worldwide. To date, more than 70 million m2 of artificial grass has been produced in Belgium, the heart of Europe. Well over 100 dedicated employees are working on the development, production and delivery of your artificial turf.  



Jean Willems - Business Line Director

We are proud that a top world player in the football world believes in the growth of our company and is also actively investing in it. Our Domo® Sports Grass team and the entire Sports & Leisure Group team give the best of themselves every day to provide our customers with the best possible artificial grass products.

Jean Willems

Business Line Director

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