Mission and Vision - Domo Sports Grass

Our Mission: Innovation in Artificial Sports Turf

Domo® Sports Grass is the global sports brand of Sports and Leisure Group NV, dedicated to the development, production, installation, and maintenance of artificial grass systems for sports facilities worldwide.

Our mission is to deliver tailor-made artificial turf solutions that combine top-level performance with thoughtful material choices and recycling considerations. From concept to completion, we manage the entire lifecycle of your sports turf project in close alignment with your specific goals.

Key pillars of our mission include:

✅ High-performance artificial turf that enhances player experience
✅ Sustainable product development guided by circular design principles
✅ Efficient production processes and responsible resource use
✅ Advancing circularity and more efficient use of materials in turf systems

We are actively developing next-generation turf technologies that incorporate recycled materials and support the reuse of synthetic grass.

🌱 Our Vision: Advancing Circularity in Sports Surfaces

At Domo® Sports Grass, our vision is to advance the artificial turf industry through innovation, material efficiency, recycling, and performance excellence.

We are committed to:

🌿 Advancing material efficiency and recycling in sports turf
🧪 Innovating with artificial grass systems designed to support circular material use and recycling
⚽ Enhancing athlete performance and safety
📉 Assessing and reducing environmental impact where supported by life cycle data

Our goal is to support the long-term development of artificial turf in sports by combining high performance with considered material and recycling choices for clubs, municipalities, and facility developers around the world.

Join us in building a more innovative, high-performance future for sports infrastructure—where innovation and environmental considerations go hand in hand.

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Your partner for artificial turf projects

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Sustainable artificial sports grass partner - Mission & Vision - Domo Sports Grass

The values that guide us in achieving our mission & vision

At Domo® Sports Grass, we believe that our core values are more than principles—they are the foundation of everything we do. These values guide our daily decisions, shape our long-term strategy, and inspire us to create value for the communities and industries we serve.

Our values are deeply embedded in our company culture and help us:

✅ Stay aligned with our mission to deliver high-performance artificial grass solutions with a focus on material efficiency and recycling
✅ Drive responsible and ethical business growth
✅ Foster innovation, collaboration, and customer-centric thinking
✅ Support our vision of shaping the future of sports infrastructure through innovation and circularity

At Domo®, these values are not just words—they’re a commitment. A commitment to our clients, our people, and the environment. They empower us to pursue excellence and continue to innovate in the artificial turf industry.

Quality

Domo^® Sports Grass provides quality in every step of the production process of your artificial sports grass. Therefore, we apply internal quality controls and collaborate with several quality bodies such as FIFA for football, FIH for hockey and World Rugby for rugby. We constantly create long-lasting and profitable partnerships through an outstanding service and network.

Sustainability

Corporate Social Responsibility is very important to us at Domo® Sports Grass. Our CSR strategy focuses on circularity, efficient use of resources, responsible business practices and the wellbeing of people and communities.

Customer centricity

Our customers are our number one priority and providing them with the best service is one of our key objectives, along with the highest standards of quality. We therefore create an inspiring working environment for our employees in order to continually increase value for our customers. In addition, we always put the customer's interests at the centre of our working process.

Innovation

Innovation is central to our business model. We keep innovating and focus on product development where product quality is combined with efficient use of materials and consideration for recycling. It is in our DNA to continuously strive towards innovation in quality, operations and service for our customers.

Integrity

We conduct our business with integrity and responsibility. We practise the highest ethical standards and honouring our commitments. Furthermore, we treat our stakeholders fairly and with honour and respect and apply transparent communication. Also, from our partners, we expect to handle situations with respect. We believe that integrity is not just a nice word, it’s something we deliver every day when we hold ourselves accountable and deliver results.

Economic efficiency

We handle carefully and consciously in every economic decision. We are convinced that well-chosen investments contribute to long-term value, both for the company and for you as our customer.

The foundation for our circularity and resource-efficiency efforts

We believe our mission, vision, and values guide our approach to responsible business practices, efficient resource use and circularity.

Discover our sustainability policy Discover our products and innovations

Mission & vision