PURETi
PURETI: artificial grass that improves air quality
Domo® Sports Grass introduces a new line of artificial grass products powered by PURETi that improve air quality.
Air pollution is responsible for 7 million deaths worldwide every year.
Source: World Health Organization
What is PURETi
PURETi is a photocatalytic nanotechnology that, once activated by UV or sunlight, starts a chemical process that uses oxygen (O2) and humidty (H2O) in the ambient air to generate Hydroxylradicals (OH-) and Superoxide-anions (O2-). These are powerful cleaning agents that convert air-polluting molecules such as NOX, SOX and VOCs into harmless components.
PURETi is the only photocatalytic product tested with success in the consortium of ISCAPEhttps://www.iscapeproject.eu/about/consortium, the ambitious European Horizon 2020 project that aims to reduce the ecological footprint of European cities and improve air quality. By integrating PURETi to the production process of artificial grass, Domo® Sports Grass is able to reduce NOX by 70%.
How does PURETi work?
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Traffic, industry and agriculture generate Nitrogen Oxigens (NOX) and Volatile Organic Compounds (VOCs) which form an important part of particulate matter that, according to research by the WHO (World Health Organization), is responsible for 7 million deaths worldwide every year. In addition, nitrogen compounds also threaten the biodiversity of nature reserves. |
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Activated by sunlight PURETi starts a chemical process that uses oxygen (O2) and humidity (H2O) in the ambient air to generate 2 powerful cleaning agents:
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Superoxide-anions (O2-) oxidizes NOX into harmless mineral nitrates that are consumed and recycled by plants. |
| Hydroxylradicals (OH-) turn VOC into water steam (H2O) and a small / residual amount of and CO2. | ![]() |
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The air-purifying efficiency of PURETi on 1 m2 of artificial grass from Domo® Sports Grass can be compared to 1 mature tree. An artificial turf football pitch powered by PURETi neutralizes 188 kg NOX per year, which corresponds to the NOX emission of 200 Euro 5 cars that run 20 km a day for a year. |
PURETi is now available on following products:
Benefits
- Improvement of air quality
According to the World Health Organization (WHO), air pollution is responsible for 7 million deaths worldwide yearly. Artificial grass powered by PURETi reduces up to 70% of harmfull NOX. - Antibacterial
Due to the photocatalytic oxidiation PURETi is a new and innovative way to keeping sports pitches free of mould, moss and algae and results in a big reduction of the costs on maintenance. - Ecologic
Artificial grass powered by PURETi no longer needs treatments with biocides or other products to keep them free of growth of mould, moss and algae. - Durable
Artificial grass powered by PURETi has an increased UV stability and outperforms all other artificial grass qualities in terms of durability. - Odor elimination
PURETi oxidizes organic components and maladors at molecular level. Thanks to artificial grass powered by PURETi you will smell the freshly improved the air quality.
Research
Research shows that an artificial grass football pitch powered by PURETi neutralizes 188 kg NOX per year, and it also demonstrates that the air-purifying effect increases with surface area. This corresponds to the NOX emission of 200 Euro 5 cars that run 20 km a day for a year.
The air purifying effect of 1m² artificial grass powered by PURETi is comparable with 1 mature tree towards NOX and VOC degradation. Consequently, a football field of 8,000 m2 powered by PURETi can be considered the equivalent of 8,000 mature trees, which corresponds to a forest of approximately 20 hectares.
PURETi reduces the NOX by 70%.

Anti-bacterial
PURETi prevents growth of mould, moss and algae.

PURETi in other industries
Besides artificial grass, lots of other industries have been using PURETi because of the wide range of environmental, economic, and health benefits.
Awards & partnerships
PURETI sets a new standard in green, clean and sustainable improvements in the environment and health. PURETi is an American manufacturer of the world’s safest, strongest, most versatile and credentialed photocatalytic products. PURETi has won multiple awards and has different partnerships running:
- NASA Dual Use Technology Partner
- NIOSH Nano Safety Testing Collaborator
- Cristal Global Technology Partner
- Queens IPS Preferred Solutions Provider
- Asthma and Allergy Prevention Company Partner
- 2011 Popular Science CleanTech Innovation of the Year
- 2012 Edison Award for Material Technology (silver)
- 2012 Index Award for Sustainable Design
- 2013 Architectural Products Innovation Award
- 2013 Katerva Award Sustainability
- 2015 ISS Product Innovation of the Year
- 2016 iSCAPE EU Horizon 2020 Photocat Partner
- 2017 NWU DoE Solar Decathlon Partner
- 2018 Edison Award for Collective Disruption (gold)
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